This month, I decided to compare a few crisps that are marketed as high protein. With all the hype around protein snacks, I wanted to see if they really live up to the label—or if it's all just clever marketing.
I compared three different brands: MyProtein, Proper Chips, and Novo, and for fairness, I scaled the numbers so that each one represents a 20g serving (since the packs vary from 20g to 45g). Here's how they stacked up:
MyProtein Crisps
Calories: ~100
Carbs: 4.3g
Protein: 5.5g
Fat: 3.1g
Taste: Not my favourite—definitely leans more functional than enjoyable.
Proper Chips
Calories: 96
Carbs: 11g
Protein: 1.94g
Fat: Not clearly listed, but likely on the higher side.
Taste: Surprisingly good—easily the best-tasting of the three, and widely available in supermarkets.
Novo Protein Chips
Calories: 80
Carbs: 11g
Protein: 5g
Fat: Not specified
Taste: Not bad, kind of middle of the road. But lowest calories of the bunch.
The Baseline: Regular Walkers Crisps (Ready Salted)
Calories: 115
Carbs: 12g
Protein: 1.5g
Fat: 7g
Taste: Let’s be honest—these still taste the best.
So... Are They Worth It?
Honestly? They're all pretty similar. Here's the breakdown:
Best for protein: MyProtein Crisps
Best for low calories: Novo
Best taste: Proper Chips (or Walkers, if you’re not worried about the macros)
The difference in carbs isn’t massive, and while the protein content is higher in the MyProtein and Novo crisps, the flavour does take a hit. Meanwhile, Walkers crisps might be “worse” nutritionally—but they taste way better and aren't dramatically different in calorie content.
My Take:
If you're really focused on protein intake and don’t mind sacrificing a bit on taste, go for the MyProtein crisps.
If you're watching calories, Novo wins.
If taste matters most? It’s Proper Chips—or honestly, just have the Walkers and get your protein elsewhere.
What do you think—are protein crisps worth it for you, or just another marketing trick?